Copywriting & Editorial Strategy

I work with fashion and lifestyle brands and advertising agencies on editorial strategy & production, brand books, style guides, content creation and production, multichannel storytelling, press materials, and more. I help launch (and relaunch) editorial platforms at brands including Totokaelo, Departures Magazine, and Ulla Johnson, where I was lead copywriter and editorial strategist.

My background in writing (as a magazine editor and journalist) and luxury fashion (as a stylist) deeply enrich my work as a copywriter and editorial strategist.

Please email me if you’d like to access my copywriting portfolio: e.dalland@riotofperfume.com